New IncisorTV movie - Real people talk about Bluetooth at Bite-Back event
Can Bluetooth ever be cool is a question we have been asking for more than a month now. There has been an extensive blog debate here.
We had theories, but we wanted to hear from the big wide world. So we have been promoting the ‘Can Bluetooth be cool?’ blog via all of Incisor’s channels, including Twitter, Facebook and business networking sites such as LinkedIn.
IncisorTV takes to the streets
But we took our investigation a stage further. On the 26th of September Incisor staged a public event called Bite-Back (Bluetooth/Incisor – Bite-Back – geddit?) at a venue in the UK where there was live music and – the main point – lots of young people. We took the IncisorTV cameras, a bunch of Bluetooth products and we interviewed people and asked them for their views. These can be seen by clicking on the link to the Bite-Back movie here. As with the blog comments, there was a broad selection of views, some less than complimentary, but instead of being industry views, these were real consumers, and listening to these people’s views, thinking and responding is better than maintaining a head in the sand attitude. All of the marketeers at all of the Bluetooth consumer device companies may think they know what the consumers want, but there is nothing like hearing it from the consumers themselves.
Incisor is committed to looking for ways to Make Bluetooth Cool and plans to roll out the Bite-Back event programme, staging live events in the US, Scandinavia, Europe and maybe even Asia. The Bite-Back concept seems to have struck a chord. Headset company Jabra supported the first event, and Bluetooth SIG exec director Mike Foley suggested on Twitter that it would be good (cool?) to stage the event on the SIG’s home turf in Seattle. So, we talked about it and we have confirmation of support from the Bluetooth SIG for the next Bite-Back event, which will take place in Seattle at the end of October.
We can’t do this on our own, so in order to do make the Bite-Back programme work as well as it can do, we need support from companies that want to be – and are brave enough to be - part of the programme. If you are interested, contact Vince Holton.
We had theories, but we wanted to hear from the big wide world. So we have been promoting the ‘Can Bluetooth be cool?’ blog via all of Incisor’s channels, including Twitter, Facebook and business networking sites such as LinkedIn.
IncisorTV takes to the streets
But we took our investigation a stage further. On the 26th of September Incisor staged a public event called Bite-Back (Bluetooth/Incisor – Bite-Back – geddit?) at a venue in the UK where there was live music and – the main point – lots of young people. We took the IncisorTV cameras, a bunch of Bluetooth products and we interviewed people and asked them for their views. These can be seen by clicking on the link to the Bite-Back movie here. As with the blog comments, there was a broad selection of views, some less than complimentary, but instead of being industry views, these were real consumers, and listening to these people’s views, thinking and responding is better than maintaining a head in the sand attitude. All of the marketeers at all of the Bluetooth consumer device companies may think they know what the consumers want, but there is nothing like hearing it from the consumers themselves.
Incisor is committed to looking for ways to Make Bluetooth Cool and plans to roll out the Bite-Back event programme, staging live events in the US, Scandinavia, Europe and maybe even Asia. The Bite-Back concept seems to have struck a chord. Headset company Jabra supported the first event, and Bluetooth SIG exec director Mike Foley suggested on Twitter that it would be good (cool?) to stage the event on the SIG’s home turf in Seattle. So, we talked about it and we have confirmation of support from the Bluetooth SIG for the next Bite-Back event, which will take place in Seattle at the end of October.
We can’t do this on our own, so in order to do make the Bite-Back programme work as well as it can do, we need support from companies that want to be – and are brave enough to be - part of the programme. If you are interested, contact Vince Holton.
posted by Vince Holton at
12:29 AM
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