Sleepless in Seattle has been done. How about wireless?

The 'Can Bluetooth be cool?' campaign has been running for more than a month now. The original blog sparked off a great deal of dialogue.

Then the movie we created at the UK BiteBack event gave us unparalleled insight into the way real consumers are using Bluetooth, and their views on whether this is a cool technology, or not. Who would have thought that file-sharing was the golden application for Bluetooth, not handset to headset?

Taking the views of just one group in one geographical location is not a good idea, so I'm tremendously pleased that the Bluetooth SIG has invited us to re-stage BiteBack in Seattle. This is happening at a Halloween-themed night on Friday the 30th of October at the SEE Sound Lounge in Belltown, on Seattle's downtown waterfront. Once again, we will be taking the IncisorTV cameras to a busy music venue and talking to the people that actually buy and use the tech stuff that we spend every day trying to promote. And making a movie that will be available to view here at the www.incisor.tv site.

But it's time to move the project on. It really isn't my goal to simply learn about what people think about Bluetooth today. I want to start the process of improving awareness of Bluetooth's capabilities, and maybe even starting to make people think that wireless technology, and Bluetooth specifically at the moment, CAN be cool. So I'm talking to consumer electronics device companies such as Jabra, Sony Ericsson, Parrot, Plantronics etc, to see which of them is brave enough to get out there with me and start tackling the challenge. To sit with the people in Seattle and talk to them about why they should be doing more with Bluetooth than just sharing music tracks.

Following the first BiteBack event/movie, people at these companies are readily acknowledging that boosting Bluetooth so that everybody makes it a 'must have' feature is what they need to do. But it is like the elephant in the room - you can't ignore the fact that it is there, but do you want to try to shift it? Over the next couple of weeks, I'll find out how many visionaries there are left out there. The Bluetooth SIG has stepped up to the plate and is supporting BiteBack Seattle. Who else will be there, with Mike Foley and myself, telling the Bluetooth story to Seattle's young and beautiful?

This is going to be one interesting event! And one which any reader of this blog is more than welcome to come along to.