Get off your backsides - failure isn't an option!
I wonder how many of you will have seen our humorous advert on page 17 of the latest issue of Incisor?
I hoped that our readers would appreciate the light-hearted tone, but there is a serious message there. At this time, marketing and PR seem to have ground to a halt in the industries that we cover. This is inextricably linked to a great deal of commercial uncertainty, courtesy of the global economic recession. Yet, every company that we work with wants and needs to stay financially secure, and what is the one thing that can underpin that? Sales, or course. Can a company expect to grow or even maintain current sales levels if it is invisible to the market? No, of course not.
Incisor is no different, and I will do whatever I can to keep my company safe too. That means talking to all of my business contacts, and exploring options as to how we can help each other.
The Incisor global audience is just as interested today in short-range wireless technology as it was 6-9 months ago, before the financial market imploded. I have recently been distributing a sample list of new subscribers that have signed up for Incisor in just the last two months. The quality of Incisor's subscribers is evident from this list, but bear in mind that this is just new subscriptions from the last 8 weeks. Our subscriber base is made up of many thousands of similar people who have all asked to receive Incisor since we started publishing in 1998. Hand on heart, I can say that this is a database that gets you directly to the most accurately targeted database imaginable for any company operating in the short-range wireless industry.
Most of the companies around me are in 'rabbit in the headlights' mode at the moment, but there is hope for those not prepared to sit around and wait for Armageddon. As I say in the title, failure isn't an option, and anyone talking to me at the moment about spreading their messages will find that I've effectively thrown the Incisor rate card out of the window.
Let's all make some noise, and keep the Bluetooth, Wi-Fi, UWB, DECT, NFC, RFID, ZigBee and any other form of wireless fandango industry moving along.
The alternative is too awful to contemplate. I might have to get a proper job.
I hoped that our readers would appreciate the light-hearted tone, but there is a serious message there. At this time, marketing and PR seem to have ground to a halt in the industries that we cover. This is inextricably linked to a great deal of commercial uncertainty, courtesy of the global economic recession. Yet, every company that we work with wants and needs to stay financially secure, and what is the one thing that can underpin that? Sales, or course. Can a company expect to grow or even maintain current sales levels if it is invisible to the market? No, of course not.
Incisor is no different, and I will do whatever I can to keep my company safe too. That means talking to all of my business contacts, and exploring options as to how we can help each other.
The Incisor global audience is just as interested today in short-range wireless technology as it was 6-9 months ago, before the financial market imploded. I have recently been distributing a sample list of new subscribers that have signed up for Incisor in just the last two months. The quality of Incisor's subscribers is evident from this list, but bear in mind that this is just new subscriptions from the last 8 weeks. Our subscriber base is made up of many thousands of similar people who have all asked to receive Incisor since we started publishing in 1998. Hand on heart, I can say that this is a database that gets you directly to the most accurately targeted database imaginable for any company operating in the short-range wireless industry.
Most of the companies around me are in 'rabbit in the headlights' mode at the moment, but there is hope for those not prepared to sit around and wait for Armageddon. As I say in the title, failure isn't an option, and anyone talking to me at the moment about spreading their messages will find that I've effectively thrown the Incisor rate card out of the window.
Let's all make some noise, and keep the Bluetooth, Wi-Fi, UWB, DECT, NFC, RFID, ZigBee and any other form of wireless fandango industry moving along.
The alternative is too awful to contemplate. I might have to get a proper job.
Labels: Bluetooth, DECT, EnOcean, NFC, RFID, UWB, Wi-Fi, WPAN, ZigBee
posted by Vince Holton at
11:51
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