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Incisor is a free subscription monthly electronic newsletter dedicated to the short range RF sector, and is published by UK based wireless marketing specialist Click I.T. Ltd. Incisor has been distributed by email since launch in December 1998, and has become a globally known and respected short range RF publication.

Incisor is distributed to 1300+ companies and an estimated 25-30,000 readers. All of these readers have been added to Incisor's database as a result of requested subscriptions.

An analysis of the subscriber database shows that Incisor is read by Bluetooth, Ultra Wideband (UWB) ZigBee, GSM, WLAN/Wi-Fi, RFID, NFC and other wireless industry. An analysis of the distribution list shows that approximately 35% of Incisor's direct subscribers are based in Europe, 30% in the USA and 35% in the Far East and RoW (subscription requests from the Far East are the fastest growing sector).

In addition to the direct distribution of the magazine, Incisor's value to sponsors/advertisers is boosted as a result of the magazine appearing on high profile industry web sites. These include the official Bluetooth member web site - www.bluetooth.org (the only independent publication supported in this way by the Bluetooth SIG), the official web site of the GSM community - www.gsmworld.com - and global cellular network operator mm02, which carries current and a full archive of Incisor issues on its www.source02.com site. Incisor is also currently in discussion with the MBOA, RFID and ZigBee Alliances regarding adding Incisor to their web sites. This means that Incisor undoubtedly has the widest readership of any short range RF publication.

Incisor is funded by sponsorship, advertising, web-licensing of content and e-marketing to the Incisor database. Opportunities exist for companies operating in wireless industries to promote their products and services via sponsored editorial, advertising and e-marketing.

Sponsorship and advertising enquiries should be directed to Vince Holton, Publisher at vholton@click.co.uk

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